Leisure
The strengths of the leisure sector are its quality, vibrancy and resilience but changing economic conditions create their own challenges. Heavy discounting abounds, customer spending is down, energy costs are up and the demands placed on the leisure sector by the customer and the regulator alike are growing.
'80 per cent of our sales come from the web, so it is vital for our business that we have a reliable infrastructure in place to allow customers access at all times.'
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Emma Lovatt, technical manager at Ticketline
With a massive increase in online booking of events, dining and accommodation as well as in gaming and gambling, the internet has become a key element in the strategy of almost all organisations in this sector. Hoteliers and health clubs in particular are looking to grow revenues and improve business performance by removing booking pressure on front-of-house staff. Performance is now dependent on a strong online presence, as consumers move from site to site to get the best deals on rooms, tickets, memberships and to view your offer in more detail.
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