Pipex Business Rebrand

Pipex Business has kicked off its rebrand to Vialtus Solutions, focused on providing integrated solutions to mid-market and large companies. The new brand reflects Vialtus’ aim to deploy the latest IP-based offerings to enable secure working from any location, whilst enhancing business performance.  

Vialtus takes its name from the Latin words Via (“way”) and altus (“high”), reinforcing the new brand’s focus on enabling IP based communications on the information highway. The new logo represents the coming together of two entities, symbolising the relationship style Vialtus fosters with its customers. Vialtus moves beyond ‘speeds and feeds’ to focus on finding real answers to business problems through a suite of secure managed access, hosting and value add services.

“We’re delighted with our refreshed image, which better reflects our sales and service style,” says Maria Cappella, managing director at Vialtus. “Our approach is to partner with our customers rather than simply supply them with goods and services. Our track record spans the last 10 years, deploying managed solutions in a variety of vertical sectors, including government, charities, retail, commercial, financial services and media; which is consistent with our new direction. 

“Our previous brand, Pipex Business, has served us well.  Now we will move forward with all of the same assets and attributes, whilst dispelling any confusion in the market around use of the Pipex name.”